Teamed up with the warm and wonderful people of HOKA and their agency to create new product launch messaging across platforms and catalog.
The new Nike Training Club turns Nike master trainers and athletes (I pick Ronaldo) into your very own personal trainer - guiding and motivating you through every step of 100s of workouts. Got the chance to touch every piece - UX, content, workouts, dynamic content, social and app store. This was a massive and amazing project.
Zwift turned riding and running into a multiplayer game that can take place on this planet or on one from a different universe entirely. The site gave a taste of the experience, welcomed new members, worked as a dashboard for existing ones and offered retail. Lots of energy, gameplay and community packed into every page.
I love my Hydro Flask. It’s been on some of my favorite adventures and I feel lopsided when I don’t have it swinging from my right hand. I’ve worked with the team to create brand positioning, web and product copy, videos, packaging, and fun stuff for the Outdoor Retailers shows.
Made for carrying water to all the places it carries us.
The #HereToCreate campaign is a series of 13 videos featuring female influencers across the world of sport culture. We get to share their insights on how creativity changed their game, their goals and their life. PS... These women are amazing.
When you partner with Facebook, you get to do big things. Like talk about skateboarding and the sport’s first podium at the Olympics. Or help get people registered to vote. Or even connect people to vaccination sites.
Small businesses took big hits during the lockdown. I worked with Facebook to create the online story of how ads on the social network were connecting isolated cool little businesses with people around the world looking for the thing they were into. We also teamed up on elections, COVID-19 vaccinations, and the Olympics.
Banfield Veterinary takes care of lots pets and not all of them love going to their appointments. Including mine-which has a note in her file… “spicy.” This one was for her.
Some people come to Portland on an adventure. And some people need a very sensible reason to come. Like a conference. We created Lego kits, trade show booths and interactive print ads to get the people who book those conferences to book those trips to PDX.
Lucy was born for- and created by - amazing women. I got to team up with them on everything from seasonal launches to social to product on the web. This is a company that wants great things for women - making the best leggings on the planet was just the beginning.
Levi's and Google teamed up on a collaboration to create the first smart jacket. Interactive threads woven into the sleeve let you use gestures to connect to your phone via Bluetooth - so you tap your sleeve to skip to the next song, hear your last text, get your ETA and handy stuff like that. An interactive site let users explore the abilities of the jacket and the gorgeous video helped launch the limited edition piece in select cities.
To get insanely serious runners ready for the Boston Marathon, adidas and Fleet Feet created a year-long training program. Called Boston365, the program took runners from day 1 to race day and included in-store, online, social and event elements.
Nike Grind had humble beginnings. It started with old sneakers collected in barrels that were ground up and used to make basketball courts in parks. Today, over 78% of Nike products contain recycled materials. We created work for exhibit in Prefontaine Hall, a Makers Summit, and a site—all telling the story of the first 25 years of Nike Grind.
Worked with an amazing team to create an online, average-human-friendly version of the annual environmental report. We took great big chunks of heavy information and broke it down into easier to digest pieces so it could be shared with more people. I was also lucky enough to get the chance to work with an environmental leader I admire very much to create articles.
https://sustainability.google/reports/environmental-report-2017/
https://sustainability.google/projects/eu-data-centers/
https://sustainability.google/projects/circular-economy/
We helped a regional credit union make a big deal out something other financial institutions snubbed: being nice. Nice was who OCCU genuinely was- and we knew that was worth talking about - and worth switching banks for.
